Monday, November 13, 2017

New Locke Barber Shop Business Card Found!

Here is a photo of an interesting little piece of history found at an antique shop in Stockton back on August 6, 2016. Take a look at this old business card. 

According to my research, a haircut in the 1920's and 1930's was anywhere between .40 and .50 cents...and by the 1950's it was about $1.42. Given this information, I am guessing that this business "New Locke Barber Shop" operated around the mid to late 1920's in Locke, California. 

This only further proves, as I have stated many times in my various blogs, that Locke was not exclusively inhabited by Chinese, but was a mix of Chinese, Caucasian, Japanese and other European immigrants from its very start.

By the way, the little arrows pointing to the part that says "Two White Barbers" was done by the antique shop owner, who encased the card in plexiglass. He was adamant that Locke was not solely Chinese either, and made it very clear that was why he put the arrows below the card to show proof.

According to Locke resident and business owner, Martha Esch, Al Adami started the "New Locke Cafe" in 1934, which was later changed to Al's Place aka Al the Wops, so that name "New Locke" must have meant something for the residents at that time period. 

(Copyright 2016-2017, J'aime Rubio,

Photo by J'aime Rubio (copyright 2016)

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